Take My SNHU Marketing Classes

All ten marketing courses are open to hand over.

The foundation courses come first. MKT 225 Digital Marketing covers the digital funnel, owned, earned and paid media, email, social and content marketing and the metrics behind them. MKT 270 Professional Selling covers the sales process from prospecting and qualifying to presenting, handling objections, closing and account management, often with role-play exercises.

The insight courses follow. MKT 337 Marketing Research teaches research design, survey construction, sampling, focus groups and analysis, often ending in a research report. MKT 345 Consumer Behavior applies psychology to buying: motivation, perception, attitudes, reference groups, culture and the decision process.

The strategy courses carry the most weight. MKT 400 Strategic Brand Management asks why shoppers pay more for one logo than another, then works through positioning, brand portfolios, extensions and Keller's equity pyramid. MKT 432 Strategic Marketing Planning brings the degree together in a full marketing plan with situation analysis, objectives, strategy, tactics, budget and metrics.

The digital set goes deeper. MKT 311 Mobile Marketing covers apps, SMS, location-based marketing and mobile user experience. MKT 315 SEO vs. SEM compares organic search optimization, keyword research and technical SEO with paid search campaigns, bidding and quality score. MKT 335 Digital Advertising covers programmatic buying, social ads, targeting, creative testing and attribution. MKT 410 Digital Analytics teaches Google Analytics 4, conversion tracking, dashboards and how to turn data into recommendations.

Use the table further down to reach any course's pages.

Course pages linked below describe what each course grades.

The plan begins with what you have left, how many courses you take each 8-week term and which kind of marketing you want to do: brand, digital, sales or research. That decides the order and which examples the work uses.

Each course goes to a marketer from the matching seat. A brand manager from a consumer goods company takes MKT 400; a digital marketing director takes MKT 225 and MKT 432; a B2B sales manager takes MKT 270; a market research analyst takes MKT 337; a consumer insights lead takes MKT 345; an SEO and paid search specialist takes MKT 315; a programmatic media buyer takes MKT 335; an analytics manager takes MKT 410; a mobile product marketer takes MKT 311.

One brand can run through the degree. Suppose you pick a local chain of three bike shops that wants to sell e-bikes to commuters. MKT 337 can design the survey of commuters, MKT 345 can analyze their purchase motives, MKT 315 can build the keyword plan, MKT 335 can plan the Instagram and YouTube ads, MKT 410 can set up the measurement plan, MKT 400 can sharpen the brand's positioning and MKT 432 can turn it into a full marketing plan.

Board posts are drafted before a module opens; campaign builds and reports come early enough to read twice. Instructor notes shape the next piece.

When a course ends, its marketer passes a short note on your brand, data and voice to the next one.

These are practicing marketers: a brand manager who has launched products in national retail, a digital marketing director at an e-commerce company, a B2B sales manager who closes enterprise deals, a market research analyst, an SEO and paid search specialist who manages six-figure ad budgets, a programmatic media buyer and an analytics manager certified in Google Analytics.

Their work uses the tools and terms marketers use now, from GA4 events and conversion paths to cost per acquisition, return on ad spend and share of voice.

Plans read like documents a marketing director would present, with clear objectives, budgets and metrics.

Every file is reviewed by a second marketer for accuracy, rubric coverage and APA style.

Writers keep a running brand file for each student, with audience, positioning and budget, so figures stay consistent from one course to the next.

Research is the first hurdle for many Marketing students. MKT 337 asks for a defensible research design, unbiased survey questions, a sampling plan and analysis of results, and weak question wording undermines everything that follows.

Theory application is the second. MKT 345 and MKT 400 expect frameworks such as the decision process or brand equity applied to a real brand and audience, not described in general.

The digital courses are the third. Google, Meta and TikTok change their ad tools every few months, and instructors grade against current practice.

The capstone is the last. MKT 432 requires a plan in which objectives, strategy, tactics, budget and metrics all fit together.

Most students also work, often in sales or marketing roles where campaign launches and quarter-end targets collide with 8-week terms.

Writing for a business reader is another hurdle. Instructors want concise recommendations backed by data, and students used to social captions or long essays often need practice finding that middle ground.

Each Marketing course is priced from its syllabus. MKT 337, MKT 410 and MKT 432 carry the most graded work, MKT 400, MKT 315 and MKT 335 sit in the middle, and MKT 225, MKT 270 and MKT 311 are usually lighter.

You decide the scope. Salespeople often keep MKT 270, social media coordinators often keep MKT 225, and many hand over research, analytics and the capstone.

Sending syllabi about ten days ahead lets each marketer plan the course; if one has started, the remaining modules are priced.

On-camera selling, timed quizzes, Google or HubSpot certification tests and any login to a real company's ad account are yours.